Senior paid advertising expertise for small and mid-sized businesses

I’m Fishell Borja. For more than 12 years, I’ve worked hands-on with paid advertising across Google, social, and native platforms, helping growing businesses stop overspending, understand what’s actually working, and make confident decisions about growth.

You’re likely a good fit if you’re:
– Hiring your first paid ads role and want to get the fundamentals right
– Spending on ads but unsure what’s actually driving results
– Tired of agencies, dashboards, and junior handoffs

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Selected Work

A delivery person in red uniform handing over a package at a doorway.

Cutting Cost per Lead by 87% for a National Home Services Company

Google Ads • Lead Generation • Multi-location

A national home services company with 30+ locations across the United States was struggling to make Google Ads profitable. Despite running multiple campaigns, their cost per lead had ballooned to $140, and they weren’t generating enough phone calls to sustain growth.

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Two travelers check in at a hotel reception, smiling and engaging with the staff.

Restoring Profitability in Native Advertising

Native Advertising • Troubleshooting

A trip booking website came to me because they had brief success with native advertising but their campaigns had become unprofitable.

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Young couple high-fiving in their new home, happily surrounded by moving boxes.

Establishing Predictable Lead Flow for a New Apartment Complex

Search Marketing • New Property Launch

A new apartment complex wanted to build up a list of leads through search engine marketing on Google ads.

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If you’re considering paid advertising and want clarity before making your next move, we can talk and see whether it makes sense to work together.

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